A mailing list is the complete list of your subscribers. WebPal EMS accounts can have up to 5 different mailing lists by default. Additional lists can be requested by contacting Palomino.  

It is important to note that archived newsletters are attached to a mailing list. I.e. If you send out 20 newsletters to a certain mailing list, and then delete that list to replace it with a new one, those 20 newsletters will no longer be available to you.

Properties of a Mailing List

List Name: This is just a unique identifier for your list.

List Owners Name: This will populate the "From" field when a subscriber receives the email.

List Owners Email: This will populate the email address associated with the "From" field when a subscriber receives the email. (This is not the same as the "Reply-To Email")

List Reply-To Email: If a subscriber wants to " reply" to your newsletter this is the email address that the reply will be sent to.

List Bounce Email: This is where all bounced emails will be sent to. It is our recommendation that this be a separate email address dedicated to receiving bounce backs. (Ie. bounce@mydomain.com) Learn more in the section: Processing Bounce Backs.

RSS Feeds

Learn more about this functionality in the section: Creating Links to Past Newsletters.