When the Stanford Persuasive Technology Lab surveyed 2,440 participants on how they evaluated the credibility of websites, 46.1% said that the number one criterion for discerning a business' credibility was their website. Your website can be your most important marketing tool, so it is imperative that it stands out from your competitors. With so many different types of technologies and innovations in web design emerging, it's more important than ever to keep your website up to date. Below are 5 signs that is time to update your website.
One of the main signs that it is time to redesign your website is whether or not the content and designs are up to date. Web design is evolving quicker than ever, so your websites look and feel may no longer be modern. An outdated website can leave visitors wondering whether your organization is still in business. As a general rule of thumb, aim to update your website every 2-4 years, with clean designs and navigation items.
In 2015, mobile website usage surpassed desktop browsing. If your website is still causing visitors to shrink and expand pages on their mobile devices, it is time to update your website to ensure it is responsive. In addition, Google has now enforced a ranking system based on whether or not your website is mobile friendly, so keeping your search engine optimization (SEO) in mind is worthy in itself. See our previous blog article for more reasons why responsive design is so important.
Flash is no longer supported on iPhone and iPads, and android devices on beyond 4.0 OS. Search engines do not recognize Flash, which results in lower search rankings and ultimately less traffic to your website. As an alternative, HTML5 is easier and is estimated to be 58% faster than Flash. HTML5 allows videos, images, and text to be viewed on the same page- no third party applications are required to download.
Your analytics can provide a lot of insight on whether your website is serving its purpose. If your site speed is slow, traffic is down, bounce rates are up, and it does not comply with compatibility standards (AODA, W3C, etc.), it may be time for a website redesign.
Content management systems (CMS) such as WebPal offer the tools you need to add, edit, and publish content to your website. A user friendly CMS will make updating your content easily accessible, secure, and flexible, and allow you to take complete control of your website. WebPal also offers extensive nodes and plugins, which provide additional website features with no custom development required.
If you are ready to redesign your website, contact us today to get started 1-866-360-0360, firstname.lastname@example.org.